LORDS & FOOLS is a brand created and imagined by Yoahm Baroukh, in 2012. This ambitious iconoclastic and self-taught designer spent his childhood in his grandfather’s tailor shop, in the heart of Paris. Today, this genius of sewing still remembers the smell of wax applied to needles to slip better in the fabric, or the incessant noise of sewing machines that did not stop all day. Noble materials such as silk, wool, cashmere or alpaca had no secrets for him. It was Ali Baba’s cave: these jewels, the pieces of cloth that were stacked on the floor, the buttons with strange materials or even the spools of thread in bright colors.